Job Details

Job Title: Vice President of Marketing

Department: Marketing

Reports to: Chief Executive Officer, CEO

Job Type: Exempt; Remote

Arch Amenities Group

Wellness-driven. Hospitality-focused.

Arch Amenities Group is the leading provider of amenity management, consulting, and wellness services for commercial real estate, residential communities, and hospitality properties. Formed through the strategic acquisition of top hospitality and wellness-led providers, Arch brings together decades of experience and forward-thinking innovation to deliver unmatched lifestyle and hospitality experiences.

We partner with owners, operators, and developers to transform spas, fitness centers, meeting and event spaces, pools, clubs, and residential amenities into vibrant destinations that foster connection, wellness, and belonging. Our mission is to create spaces where people thrive.

With a North American footprint, a diverse client portfolio, and a highly trained service team, we help properties unlock the full potential of their amenity spaces by improving satisfaction, increasing retention, and driving ROI through thoughtful programming, operational excellence, and seamless service.

The Arch in our name reflects the connections we build between people and spaces, guests and experiences, and teams and technology. Everything we do is designed to create lasting value and measurable impact.

If you're looking to grow with an organization that leads in hospitality, wellness, and lifestyle services, Arch is a place to do what you love and build a career with purpose. Join the team shaping the future of the amenity experience.

Job Summary:

The Vice President of Marketing (Digital) is responsible for leading the organization's digital marketing vision, strategy, and execution across all digital touchpoints. This role oversees performance marketing, digital brand presence, e-commerce (if applicable), SEO/SEM, social media, email, marketing automation, and digital analytics. As a key member of the marketing leadership team, the VP of Digital Marketing drives measurable growth, enhances digital customer experiences, and ensures the brand remains competitive in an evolving digital landscape.

Key Responsibilities:

Digital Strategy & Leadership:

• Develop and own the long-term digital marketing roadmap aligned with overall marketing and business goals.
• Lead and inspire teams across digital channels, UX, content, and analytics to deliver a cohesive and high-performing digital strategy.
• Champion digital transformation and innovation across the marketing organization.

Performance Marketing & Demand Generation:

• Oversee paid digital channels including search, display, retargeting, paid social, and affiliate marketing.
• Optimize lead generation and conversion programs using A/B testing, funnel analysis, and attribution modeling.
• Partner with Sales and Revenue Ops to align digital marketing with pipeline and revenue goals.

Website, SEO & Content Strategy:

• Own strategy and performance of company websites and microsites, ensuring strong UX, engagement, and conversion rates.
• Drive organic growth through SEO best practices and content optimization.
• Collaborate with creative and brand teams to ensure a consistent digital presence.

Marketing Technology & Automation:

• Oversee the marketing tech stack including CMS, CRM, marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools.
• Ensure seamless integration of digital tools and data for effective personalization and campaign tracking.
• Stay ahead of digital trends and technology to continuously improve efficiency and scale.

Data, Analytics & Optimization:

• Establish digital KPIs and dashboards to measure performance across all channels and initiatives.
• Use data to drive optimization of campaigns, customer journeys, and digital spend.
• Present insights and recommendations to senior leadership and executive stakeholders.

Team & Vendor Management:

• Build and lead a high-performing digital marketing team, fostering innovation, collaboration, and accountability.
• Manage external agencies and digital partners, ensuring high ROI and delivery against goals.
• Oversee digital marketing budget, including forecasting and reporting.

Qualifications:

Education & Experience:

• Bachelor's degree in Marketing, Business, Digital Media, or related field; MBA preferred.
• 12+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success driving digital strategies in B2B, B2C, or DTC environments (depending on company type).
• Experience in a fast-paced, high-growth, or digitally native organization is a plus.

Skills & Competencies:

• Deep expertise in digital channels, performance marketing, analytics, and martech platforms.
• Visionary leader with strong analytical and strategic thinking skills.
• Excellent communication, influence, and executive presence.
• Results-driven and highly collaborative, with strong cross-functional leadership.

Essential Function

Seldom

Occasionally

Frequently

Stationary PositionSitting or Standing

X

Active PositionWalking, jogging, running

X

Use of hands/fingersOperate, Use, Inspect, Place, Detect, Position, Prepare, activate

X

Climb/BalanceStairs, ladders, ropes, equipment, beams

X

Stoop/kneel/crouch or crawl Position self, move

X

Talk/hearcommunicate, detect, converse with, discern, convey, express oneself, exchange information

X

See Detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, assess

X

Carry weight, liftMove, transport, position, put, install, remove50 lbs or less

X

Carry weight, liftMove, transport, position, put, install, remove50 lbs or more

X

Exposure toExposed, work around, chemicals, odors, smells, noise, indoors or outdoors, heat, cool.

X

DISCLAIMER

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and/or add duties to reflect these changes. The Employer retains the right to change or assign other duties to this position.

Arch Amenities Group, LLC is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Arch Amenities Group, LLC is also committed to working with and providing reasonable accommodation to individuals with disabilities. Please let your recruiter know if you need accommodation at any point during the interview process.