Job Details

We are seeking a dynamic and detail-oriented Marketing and Sales Ops Associateto join our growing B2B organization. This multifaceted role requires a strategic thinker and hands-on executor who will oversee event management, support the sales team with enablement materials and training, administer and optimize CRM platforms, and contribute broadly to marketing initiatives including product marketing and content creation. The ideal candidate is detail-oriented and thrives in a collaborative environment and has a proven track record in B2B marketing.

Qualifications

• 3+ years of experience in a marketing role at a B2B company; SaaS or technology sector preferred.
• Hands-on experience managing events and trade show logistics.
• Proven success in building and deploying sales enablement assets and training programs.
• Working knowledge of Salesforce and HubSpot; able to administer and troubleshoot CRM issues.
• Strong project management skills and ability to prioritize multiple initiatives in a fast-paced environment.
• Excellent written and verbal communication skills.
• Collaborative team player with the ability to interface across departments.

Responsibilities

Event Management

• Plan, execute, and evaluate in-person and virtual events including trade shows, webinars, and customer conferences.
• Manage event logistics, vendor coordination, booth design, promotional materials, and post-event follow-up.
• Collaborate with sales and product teams to align messaging and event goals.
  
  
• Develop and maintain sales enablement tools such as pitch decks, one-pagers, battle cards, and training guides.
• Partner with Sales and Product Marketing to ensure documentation is current, compelling, and aligned with buyer journeys.
• Facilitate onboarding and ongoing training sessions for Sales on new tools, messaging, and product updates.
  
  

Basic CRM Administration (Salesforce & HubSpot)

• Serve as the day-to-day administrator for Salesforce and HubSpot, ensuring data integrity, user support, and process optimization.
• Support campaign execution and lead nurturing workflows through HubSpot.
• Collaborate with Sales and Sales Development to streamline lead management and reporting processes.
  
  

General Marketing Support

• Lead trade association marketing efforts including partnerships, sponsorships, editorial contributions, and association-driven campaigns.
• Contribute to product marketing initiatives such as messaging frameworks, competitive analysis, and go-to-market plans.
• Assist in the creation and distribution of content across channels (blog posts, email campaigns, case studies, social media).
• Analyze and report on performance metrics to inform marketing strategy and ROI.